I only ever watch Gossip Girl for 1) Blair Waldorf and 2) Chuck Bass.
Blair is a sophisticated young lady with a conniving spirit. Her scheming is brilliant as well as her wardrobe. Putting her cold and superior personality aside, Blair demonstrates that just because you are young you don't have to show cleavage or lots of skin (like Serena does).
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With Blair and Chuck's relationship on the rocks, the show has become at least a LITTLE more interesting. The show was mainly about the struggle between Chuck and Blair, and without that the show turned to Serena (which was a mistake). Now that things are back to normal, I expect to see schemes, heartbreaks, lies and wonderful clothes (from the Chuck and Blair area of the show).
